The latest generation of I pads and Smartphone’s have become the must have gadget for 2011 and have become best sellers in many nations across the globe. At this time there is a battle for control of the market between Apple and the Android operating system which is backed by Google. Both have their own unique qualities and increased competition in the mobile internet marketplace can only be a good thing. iphone app development company – Smartphone’s and gadgets like I pads are growing in popularity every single day. The driving reason behind this popularity is the amazing number of applications which are produced for Smart devices. These days you can more or less guarantee there is an application for whatever you want to do. You can find applications for travel, music, games, work and working out. You can even book hotel rooms and tickets using the applications on your phone. Or if you want you can werewolf your face or spend hours trying to play Angry Birds. The extraordinary number and variety of apps from the ridiculous to the helpful is one explanation for their popularity. Last year over7 billion applications were downloaded to smart devices. This number is set to rise to over 50 billion by 2012. Companies both big and small have rapidly come to understand the power that apps have. Mobile app development companies can make an app for your business that provides you with a clear edge over your competition and help your company in a number of ways. An I phone app development company or an Android app developer can create apps that will attract more clients and which you can use to promote your goods and services. If you would like to learn more about how an iphone app could benefit your business contact mobile application developers right now.